James Wright


 “The aspiration of every true leader should simply be to create new leaders. By modeling emotional maturity and respectful communication we confront fundamental people-issues and beliefs and encourage leaders, their organizations, parents and their families to stay healthy from the inside, out.”

Image 4Executive Management Trainer, Speaker, Author.

Until 2002 I worked for twelve years as a coach with the Great Britain National Volleyball Squads, building a priceless understanding of the mechanics of winning and losing, team-dynamics, motivation, team cohesion and performance. My whole life was immersed in volleyball during that time, pretty much 365 days a year. I was involved in creating, coaching and managing elite team-sport programmes and athlete talent pathways as well as tutoring and mentoring (over 1100) new coaches and delivering talks and workshops all over the world.

I seem now to have morphed into an executive and management training facilitator who specializes in delivering coaching and leadership programs to multi-cultural organizations worldwide. The focus of my work in this business arena, integrating the experiences from the sporting world, is bringing to life a series of simple, thought-provoking techniques to facilitate the maintenance of morale, motivation, peak performance and competitiveness. In business this translates into strong recruitment and retention of valued employees.

I am equally passionate about embedding coaching with parents, teachers and schoolchildren. When true coaching, aka ‘respectful communication,’ is introduced expertly to human minds – particularly young human minds – it provides the most imperative and empowering education a person can have. For me, life doesn’t get more vital than this.

Coaching creates within each person a unique learning playground designed to s-t-r-e-t-c-h their perceptions of the enormous achievements of which they are genuinely capable.

I find myself drawn, professionally and personally to the indispensability of intuitive self-development – mine and everyone else’s – which probably makes me quite a pain to be around sometimes. I seem always to be super-conscious of the alignment (or otherwise) of people’s personal value systems, philosophies and codes of ethics with their workplace value systems, philosophies and codes of ethics. I believe that by upholding one’s own intrinsic rules and principles in every situation, a greater opportunity for true self-awareness and fulfilment becomes possible. Which is of course far easier to say than to do. But we can give it our best shot, and at the very least, be aware of when we fail or succeed.

So identifying those values, intrinsic rules and ethics by which we intend to live is always a good place to start.

Success in business, as in life, is therefore all about choices, decisions and questions. An imperative attribute of any great coach, (as of any great leader), is self-awareness. Only by being fully in touch with our own qualities – strengths and weaknesses – can we be truly “present” with other people’s. In this state we can create a trust within the process of coaching that stays outside the dramas, details and problems that can cloud a situation, yet can still allow the coachee to feel understood and supported. It is this self-awareness that allows people to move towards their visions and to access their own insights and motivations. Without self-awareness it is all too easy to cajole ourselves towards accepting the simpler “can’t” mentality, and detach from our more authentic and useful responses.

Much of my work includes training, assessing and mentoring business leaders, teachers and parents for internal and external coaching accreditation programmes. These are aligned with the some of the leading professional bodies for coaches and organizations involved in the areas of Executive, Business, Personal, Specialty and Team Coaching. Look up the Association for Coaching, the International Coaching Federation, and the Institute of Leadership and Management if you’d like to get a flavour of these.

I have been fortunate too, to work with and learn from a number of leading lights in the coaching world; Carol Wilson, Nancy Kline, Sir John Whitmore, Gene Early, Anthony Robbins, Liz Macann and the late David Grove are a few of many. Especial thanks to Carol Wilson, the woman who has inspired me almost daily over the last ten years, providing work, learning, insight and friendship and has granted me the rather grand title of Head of Training at Performance Coach Training Ltd.

My training style aspires to

  • engage people with their own significant ideas, challenges and the trends shaping the future of their families and organizations (macro);
  • connect people to their most pressing issues ‘up close’ (micro);
  • allow people to explore and reflect on their own roles and responsibilities, thereby growing as individuals (inner).

Typical facilitation scenarios include:

  • Performance Support Coaching
  • Communication Skills
  • Team Building and Cohesion Techniques
  • Psychology of Team Dynamics
  • Motivation and Training Adherence Techniques
  • Leadership Skills
  • Psychology and Analysis of Elite Performance
  • Identifying dysfunctions within teams and clarifying solutions
  • Aligning corporate vision and brand values

Practically speaking then, my coach training courses provide tailor-made training and interactive workshops, that are designed to provide a ‘safe’ (i.e. mistake-allowing) space for the natural development and education of all participants, at their own pace. Particular emphasis is placed on embedding the learning with complete mentoring support, allowing the new skills to be practiced and integrated over time to ensure maximum retention and mastery. This may involve regular structured homework exercises, mostly between course participants and with ‘live’ coachees, which simultaneously builds a deeper understanding and a fulfilling camaraderie.

Outside work I am totally committed to the work and beliefs of Amnesty International and speak as often as time permits in schools and colleges around London on its behalf. I also hugely enjoy working with The MOE Foundation, a London-based charity which actively provides a supportive network of training, development, coaching, mentoring and leadership/entrepreneurial initiatives to young people who are growing up in challenging conditions.

And more and more I am becoming attracted to writing; books, articles, talks, musicals, with two published books under my belt so far, with the kind cooperation of Fisher King Publishing.

Kid Pro Quo – Essential Parent-Coaching Skills for Growing, Cheerful, Confident Children

Seven for a Secret – A New Realm of Awareness to Living and Dying